What makes rolex different

The intricate design of a Rolex watch means that they have many unique features, which are useful to know if you are thinking of purchasing one. We use necessary cookies to make our site work. We'd also like to set analytics cookies that help us make improvements by measuring how you use the site.

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The value had increased a hundredfold. I am happy the watch is in the hands of an appreciative collector. I own a a oyster automatic and a turnograph in ss and gold. The only problem is that i have only 2 hands to wear my rolex!

Exellent mechanism and great resale value even thought i will never consider selling because you cant have enough rolex watches!!!

Dear Ruediger Your articule is very interesting. The automatic winding mechanism was introduced in Well to your humble opinion, this is not true. For me the dilemma is accuracy or looks. I love them all and appreciate the artistry of micro mechanics. He is absolutely correct. My blue Submariner fell from a window and the lens broke then it stopped running all together for no real reason. My Invictas have taken some serious abuse and are all still working great some scratches are apparent but for what happens to them its nothing.

I have always loved the Submariner. I knew that is a watch I could pass to my son one day or even to a grandson. The quality and level of the detail are remarkable.

When it is on my wrist, I think it was a bargain. Over hyped, clunky, criminal magnets. I love watches dearly. I am also a avid watch lover and successfully been able to acquire a pretty decent collection of nice pieces. I tried several submarine models and they all looked very small in my wrist until I got my hands in a new Deep Sea Dweller! At 44mm it looks outstanding in my wrist. Now it became my favorite watch to wear..

The list could go on and on and on. Rolex actually gains value over time or at least you get what you paid for after enjoying your watch for a while. Many years ago, I worked on a construction project, and, we had a large vat of boiling oil used to form PVC pipe sections. After some time he retrieved the watch, cleaned it off and it was still running perfectly. Other than routine maintenance, they all still work with near perfection.

They never have, and they never will. Let the man call his watch whatever he wants. This is the mystique of Rolex, you can talk about the Pepsi, Bat Man, Newman, President, Hulk, etc, none of which they officially make but anyone with an iota of knowledge will understand you.

Very good article and I agree with most reasons mentioned. During my whole life, whenever I had a chance, I bought another Rolex. He wanted me to feel special wearing his watch and sure thing he achieved his goal. It is too bad that he never bought another one and stuck to his old Jaeger LeCoultre and Omegas for the rest of his life. All my Rolex gained a lot of value, especially my Daytona thank you Phillips and Mr Bac as differently from most ordinaty cars, the older a Rolex gets, the better.

Rolex has one main disadvantage, though:- the cost of maintenance. It is insane. Whenever you take your Rolex for an overhaul, you wonder why on Earth you have not spent that amount of money to buy a good and cheap Japanese watch. Problem is that if you do buy a cheaper watch, after some tome you cannot stop missing your Rolex on the wrist. After all, watches are one of the few jewelry that are suitable for a man to wear.

Changing the oil on a BMW costs about 5 times as much as ford. Quality is not inexpensive at any point. Being a marketing and sales professional, all of the outlined points in this article were spot on and not surprising. Rolex brand has always been represented by the product and its excellence. You can sense the passion for what is being done there, but it is measured depending on the customers inclination, mine being to learn what I can about the brand both old and new.

I have a modest collection, but my favorite and my mainstay watch to wear is my GMT Master. I own a Daytona and worn it everyday for 5 years it still keeps perfect time and I could sell it now for more than I bought it, but its more than a watch to me it also signifies a time of success in my life….

For me the design and quality is out of this world it is a beautiful piece of jewellery. Its like driving a Rolls or a Bentley the process to creating a Rolex is similar in the approach to quality and craftsmanship.

They only use the best products and techniques you only need to look at a highly polished L steel case and bracelet, the ceramic bezel on a GMT 2 sports watch the formula for the ever rose gold on a Yacht Master or try on an oyster or Jubilee bracelet see the finish on the dials, hands and inserts to marvel at the quality.

Actually all the reasons listed in the article converge to only two: great marketing and good quality, with a BIG emphasis on marketing. Everything else is just a consequence of these two reasons. An must have fashion accessory.

Not the best time keeper and watches should be about time accuracy. Japanese watches are far less costly and more accurate. Watches such as Grand Seiko and even the latest tech in Citizen Chrono are better tine keepers in the long term. The Rolex needs expensive regular servicing. My Grand Seiko Spring Drive gains 2 to 3 seconds a week. It looses about half a second every days. My Oyster Perpetual gains about 1 second per week.

So, your very general statement that Japanese watches are more accurate is simply incorrect. Credit where credit is due. Rolex makes exceptional timepieces. Sorry to hear that you bought a Rolex simply as a fashion accessory. Great article Ruediger. I have to say I totally agree with every point you made as to why Rolex makes watches that are known for being so reliable and highly sought by watch lovers.

For me personally it is knowing that my Rolex is accurate, reliable and very durable. That is why I believe that you get what you pay for a solid and well engineered watch. Bravo, well done Rolex. Every year you deliver at Basel World. When I was a young man I wanted to carry an American Express credit card and wear a Rolex Datejust in gold and steel, as I grew older and lived life better, my tastes changed and in my own opinion more complex.

I still use credit cards and rotate at least 10 fine watches, none are Rolexes! Rolex makes a fine watch of very high quality. However, many modern day watches achieve the same quality Seiko, Citizen, Omega and many others at more reasonable prices. Since the need for wrist watches is diminishing, the wrist watch has become more of fashion statement. But if one wants a watch that will retain its value over time, Rolex in your best bet.

Point 2 is just ridiculous. There are several watch manufacturers that make higher quality watches than Rolex and their bezels ratchet as smoothly as anything Rolex produces. Ever hear of Patek Philippe? One final comment — how are you defining success? What does that mean? BTW, I like Rolex, but this just reads like company propaganda as opposed to thoughtful analysis. I own a small collection of watches, including Rolex. I do not see the article as propaganda, but rather a well written opinion by the author of why Rolex is successful.

The article did not say Rolex had the best quality, but rather that their consistent high quality is a major factor of their success. Their marketing strategy has already proved to be smart and successful for many decades, and continues today. Their new watch updates have strong sales. Most important to Rolex, is that L steel, when worked properly, is able to take and hold polishes incredibly well.

A good guess is because it is more expensive and much more complicated to machine. Rolex had to replace most of their steel working machines and tools to deal with L steel. It made sense for them because of the amount of watches they produce, and because they make all their parts in-house.

Most other brands get their cases made from outside suppliers. So even though L steel is better than L steel for watches, it is more expensive, requires special tools and skills, and is overall more difficult to work with. This has prevented other brands so far from taking advantage of it, and is something special that Rolex has. The benefit is obvious once you handle any steel Rolex watch. However, Rolex takes it well beyond that. Rolex has not one, but several different types of extremely well-equipped professional science labs at their various facilities.

One way of looking at Rolex is that they are an extremely competent and almost obsessively organized manufacturing company — that just happens to make timepieces. Rolex labs are as diverse as they are amazing. Perhaps the most visually interesting is the chemistry lab. Full of beakers and tubes that carry liquids and gases, the Rolex chemistry lab is full of highly trained scientists. What is it mostly used for? Well one thing that Rolex stated is that the lab is used for developing and researching oils and lubricants that they use in machines during the manufacturing process.

Rolex has a room with multiple electron microscopes and some gas spectrometers. They are able to take an extremely close look at metals and other materials to investigate the effects of machining and manufacturing techniques.

These large areas are extremely impressive and are used seriously on a regular basis to remedy or prevent possible problems.

Of course Rolex also uses its science labs on the watches themselves. An interesting room is the stress test room.